PRIMARK PARTNERS WITH BOSTON BALLET’S THE NUTCRACKER – AND EVERYONE’S INVITED
Primark will partner with Boston Ballet’s The Nutcracker this holiday season as part of the brand’s ‘Everyone’s Invited’ campaign, encouraging families and friends alike to join in the festive cheer at the brand’s iconic former Filene’s building location.
On opening night of Boston Ballet’s The Nutcracker, Primark will revive the tradition and nostalgia of holiday window viewing by unveiling its Nutcracker window scene for the enjoyment of passers-by and Nutcracker attendees alike.
Stop by the store and meet the characters of Boston Ballet’s The Nutcracker, create memories with a holiday photo booth and craft a keepsake ornament commemorating the day.
Nutcracker Musical Stroll & In-Store Party, December 15 / 1 p.m. – 6 p.m. (stroll at 4 p.m.)
Primark hosts a musical stroll with characters from Boston Ballet’s The Nutcracker for families. The stroll begins at the Boston Opera House and concludes a few blocks away at Primark Downtown Crossing for a party in store with character meet-and-greets, treats and crafting a keepsake photo frame commemorating the day with DIY Instagram star @OneCrafDIYGirl.