May office hours Fresh Tilled Soil, a boutique user interface and experience design firm to help you rethink or assess marketing websites to generate more leads. During your 30-minute session, you’ll meet with a member of the Fresh Tilled Soil team and the Metis team to get advice on your online marketing strategy from inception to execution to measurement. Please order your ticket based on the session time you prefer. Feel free to bring a colleague - each ticket reserves the session time, even if that is a group.
Your hosts Fresh Tilled Soil Alex Fedorov, co-founder and chief experience officer, is a strategic thinker with a gift for information architecture, known for his ability to wireframe complex workflows and multiple states of applications at the speed of light. He is passionate about clean, data-driven design. Dan Allard, senior strategist and new business director, is a self-starter and agile thinker, with an uncanny ability to quickly diagnose what needs to be done and communicate that to Fresh Tilled Soil clients and internal team members. Metis Communications Melissa Cohen, managing partner, turns companies into industry influencers by pushing them to achieve their overall business and marketing objectives. Her collaborative and analytical approach has delivered measurable business results for numerous organizations such as EqualLogic (acquired by Dell), WatchDox (acquired by Blackberry) and Avention (acquired by Dunn and Bradstreet). She’s also worked with Boston-based emerging companies such as Crimson Hexagon and ClearSky Data, and more established clients such as Maxwell Technologies and Above Security, a Hitachi Group Company. Laura Lynn, account director, has a decade of technology, B2B and consumer public relations experience She oversees account strategy, digging deep to create unique campaigns that move the needle for her clients and tell their stories to the right audience, at the right time. Laura’s teams have won numerous Bell Ringer and PR Daily awards, including "best use of video" and "best paid/earned/owned campaign." She specializes in event marketing, influencer relations, sponsorships and partnerships and has worked with clients such as HP Hood, CyPhy Works, Heluva Good!, and The Greater Boston Food Bank.