In the role of Visual Identity Assistant, Sofia helps to improve our marketing and outreach, particularly our online presence. She is responsible for creating and curating social media content, implementing and advising on marketing strategies, and assisting in the promotion of various Downtown Boston Alliance events and offerings. A Junior at Boston College, Sofia — who is majoring in Marketing, with a minor in Managing for Social Impact and Women and Gender Studies — firmly believes in improving her surrounding communities through a business and equity-driven focus.