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Marketing and Promotion

Marketing and Promotion

To spread the word about the attractions and assets of the district, the BID employs a variety of channels – weekly e-newsletters, social media, outdoor poster campaigns, maps, promotional literature, advertising campaigns, sponsorships, special events, mobile-friendly website and more. 


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Downtown 17

 

 

 

 

 

 

 

 

 

Our advocacy for district businesses takes many forms:

  • Advertising campaigns
  • Media outreach
  • Weekly promotional e-newsletter
  • Support for businesses at licensing board hearings and during the permitting process
  • Promotional fact sheets
  • Engagement through social media, including Facebook and Twitter
  • A published map of the district's amenities and attractions - updated three times a year
  • Market analysis of Downtown Boston
  • Provide access to resources from the Boston Planning & Development Agency, the Greater Boston Convention and Visitors Bureau, and the Massachusetts Area Planning Council
  • Promote retail opportunities in partnership with the City of Boston