Marketing and Promotion

Marketing and Promotion

To spread the word about the attractions and assets of the district, the BID employs a variety of channels – weekly e-newsletters, social media, outdoor poster campaigns, maps, promotional literature, advertising campaigns, sponsorships, special events, mobile-friendly website and more. 

 

 

 

 

 

 

 

 

 

Our advocacy for district businesses takes many forms:

• Advertising campaigns
• Media outreach
• Weekly promotional e-newsletter
• Support for businesses at licensing board hearings and during the permitting process
• Promotional fact sheets
• Engagement through social media, including Facebook and Twitter
• A published map of the district's amenities and attractions - updated three times a year
• Market analysis of Downtown Boston
• Provide access to resources from the Boston Planning & Development Agency, the Greater Boston Convention and Visitors Bureau, and the Massachusetts Area Planning Council
• Promote retail opportunities in partnership with the City of Boston