Marketing and Promotion
Marketing and Promotion
To spread the word about the attractions and assets of the district, the BID employs a variety of channels – weekly e-newsletters, social media, outdoor poster campaigns, maps, promotional literature, advertising campaigns, sponsorships, special events, mobile-friendly website and more.
Our advocacy for district businesses takes many forms:
- Advertising campaigns
- Media outreach
- Weekly promotional e-newsletter
- Support for businesses at licensing board hearings and during the permitting process
- Promotional fact sheets
- Engagement through social media, including Facebook, Instagram and Twitter
- A published map of the district's amenities and attractions - updated three times a year
- Market analysis of Downtown Boston
- Provide access to resources from the Boston Planning & Development Agency, the Greater Boston Convention and Visitors Bureau, and the Massachusetts Area Planning Council
- Promote retail opportunities in partnership with the City of Boston