Advocacy, Marketing and Promotion

The BID supports members at licensing board hearings, as well as offering market analysis and data that offers a measurable data. We collect real-time pedestrian data and monitor leases and vacancies and keep a robust database of properties, owners, retail and restaurant locations and lessees of commercial properties.

To spread the word about the attractions and assets of the district, the BID employs a variety of communication channels – weekly e-newsletters, social media, outdoor poster and digital campaigns, special events, website and more. Members are encouraged to share news and events which the BID supports and amplifies through our marketing and communication work.

painting

Our advocacy for district businesses takes many forms:

Advertising campaigns
Media outreach
Weekly promotional e-newsletter
Support for businesses at licensing board hearings and during the permitting process
Promotional fact sheets
Engagement through social media, including Facebook, Instagram and Twitter
A published map of the district's amenities and attractions - updated seasonly
Provide access to resources from the Boston Planning & Development Agency, the Greater Boston Convention and Visitors Bureau, and the Massachusetts Area Planning Council
Promote retail opportunities in partnership with the City of Boston