Marketing and Promotion

To spread the word about the attractions and assets of the district, the BID employs a variety of channels – weekly e-newsletters, social media, outdoor poster campaigns, maps, promotional literature, advertising campaigns, sponsorships, special events, mobile-friendly website and more.

Paris 3

Our advocacy for district businesses takes many forms:

Advertising campaigns
Media outreach
Weekly promotional e-newsletter
Support for businesses at licensing board hearings and during the permitting process
Promotional fact sheets
Engagement through social media, including Facebook, Instagram and Twitter
A published map of the district's amenities and attractions - updated three times a year
Market analysis of Downtown Boston
Provide access to resources from the Boston Planning & Development Agency, the Greater Boston Convention and Visitors Bureau, and the Massachusetts Area Planning Council
Promote retail opportunities in partnership with the City of Boston