Many businesses utilize PPC campaigns to increase website traffic, but these campaigns could just be an easy way to spend more money if improperly executed. Businesses often don’t utilize the true power of PPC—sending paid visitors to the home page of your website is a lost opportunity that can have undesired effects. Stop wasting your advertising dollars on campaigns that only create a click and learn how to convert those clicks into business that will fuel your growth in the coming year. In this seminar, learn how to plan, build, and maintain effective PPC campaigns that achieve a high ROI and grow your business. While everyone that wants to learn is welcome to attend, this session will be most beneficial for small and medium sized business owners or marketing managers who are looking to take their business to the next level by establishing a PPC strategy, or refining one that is not achieving your desired results. Looking to Increase Conversion? We recommend that you pair PPC campaigns with a marketing automation solution to ensure that you maximize your ROI. You can start by downloading a Marketing Automation Comparison Guide.
Please check with event host as times and dates may have changed.